My next step was to create high-level storyboards of the shopping experience to understand the holistic customer journey in the physical space. These storyboards were also used to kick off discussions with stakeholders, like what the in-store signage we would need and where customers needed to exit the store.

I did framework explorations to understand how information should be grouped together, when information should be surfaced, and how it might extend to support other features in the future. Then, I mapped out every user interaction required to achieve the goal of “checking out with my selections.” Some areas had more than one potential solution, and I mapped out those flows as well. Then, I documnted my questions and learning goals.

We officially "launched" the cart to customers, but we still considered it to be a prototype. Our goal was to further learn how customers were using the cart "in the wild." We continued to perform qualitative research, which we could then cross-reference with metrics. Our research helped inform the strategy for the next version of the Dash Cart.

To best simulate the in-store experience, I created a prototype using Protopie, which allowed me to remotely control the UI on the tablet with another device. I then strapped the tablet on the physical cart prototype.

Initially, I worked closely with the user research team to create a prototype of the cart in an in-store setting. For subsequent sessions when the user research team was not available, I took on the role of the research lead.

We conducted several rounds of testing. After each round, we would synthesize the data, and I would iterate on the design for the next round.